Why did Nebraska fire coach Scott Frost now?

The big question many Nebraska football fans are asking: why fire Scott Frost now? NU Athletic Director Trev Alberts and Frost agreed to a restructured contract for this year. It reduced his buyout from $15 million to $7.5 million if he was fired Oct. 1. But with Frost out now, the university will honor the deal and pay him the full $15 million. Big Red Insider Sean Callahan said the cost of firing Frost protects the brand of Nebraska football.”$7.5 million is really not a lot in the cost of doing business in the college football coaching world,” Callahan said.Fans and the athletic department are feeling the bite of another head coach fired. But Callahan said $7.5 million isn’t as much as the brand of Husker football.”Yeah, it’s a lot of money. But when you take another step back and look at the brand in Nebraska, the sellout streak, empty seats in the stadium, national pundits for two or three more weeks beating up on a coach that’s really a lame duck. I think $7.5 million is really not a lot of money when you talk about just protecting the brand and Nebraska, ” Callahan said. Callahan said part of the brand is the sellout streak. The athletic department said Saturday’s game against Oklahoma marks sellout 385 and tickets remain in the thousands for each of Nebraska’s other home games. Firing Frost is the cost of doing business for Nebraska athletics. For Lincoln’s Chamber of Commerce, this week against Oklahoma is just another home game.”It’s about a $6 million impact that each home football home game will have on the city of Lincoln’s economy that of course, extending to the bars, the restaurants, the attractions, hotels,” said Chris Whitney, communications coordinator for the chamber. Now, another coach will try to revive Tom Osborne’s tradition of winning.” And when you’re playing high stakes, Big Ten football with the amount of money that’s involved. It is just the cost of doing business,” Callahan said. Frost is the fifth head coach fired by Nebraska since 1997, but he’s the only coach the university is currently paying off. As for who forked over that $15 million, Callahan said it’s unlikely we’ll find out since Nebraska athletics is a private entity.

The big question many Nebraska football fans are asking: why fire Scott Frost now?

NU Athletic Director Trev Alberts and Frost agreed to a restructured contract for this year.

It reduced his buyout from $15 million to $7.5 million if he was fired Oct. 1.

But with Frost out now, the university will honor the deal and pay him the full $15 million.

Big Red Insider Sean Callahan said the cost of firing Frost protects the brand of Nebraska football.

“$7.5 million is really not a lot in the cost of doing business in the college football coaching world,” Callahan said.

Fans and the athletic department are feeling the bite of another head coach fired.

But Callahan said $7.5 million isn’t as much as the brand of Husker football.

“Yeah, it’s a lot of money. But when you take another step back and look at the brand in Nebraska, the sellout streak, empty seats in the stadium, national pundits for two or three more weeks beating up on a coach that’s really a lame duck. I think $7.5 million is really not a lot of money when you talk about just protecting the brand and Nebraska,” Callahan said.

Callahan said part of the brand is the sellout streak.

The athletic department said Saturday’s game against Oklahoma marks sellout 385 and tickets remain in the thousands for each of Nebraska’s other home games.

Firing Frost is the cost of doing business for Nebraska athletics.

For Lincoln’s Chamber of Commerce, this week against Oklahoma is just another home game.

“It’s about a $6 million impact that each home football home game will have on the city of Lincoln’s economy that of course, extending to the bars, the restaurants, the attractions, hotels,” said Chris Whitney, communications coordinator for the chamber.

Now, another coach will try to revive Tom Osborne’s tradition of winning.

“The cost to have a coach in this conference has gone up considerably. And when you’re playing high stakes, Big Ten football with the amount of money that’s involved. It is just the cost of doing business,” Callahan said.

Frost is the fifth head coach fired by Nebraska since 1997, but he’s the only coach the university is currently paying off.

As for who forked over that $15 million, Callahan said it’s unlikely we’ll find out since Nebraska athletics is a private entity.

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