Kraft Heinz reaches deal with Steelers for continued sponsorship

Kraft Heinz says it has reached a deal with the Pittsburgh Steelers for continued sponsorship.The company said in a statement, “e at Kraft Heinz are committed to the Pittsburgh community and we’re not going anywhere.”The deal includes the retention of the Heinz Red Zone.One of the iconic ketchup bottles will also be featured at the stadium in a location where visitors can get a photo op.A company spokesperson said the other ketchup bottle and Heinz memorabilia will be shared and repurposed within the community.Although Heinz will maintain its presence at the stadium, it will no longer be known as Heinz Field. The company decided not to continue its deal to secure the naming rights. It’s now Acrisure Stadium, named after a Michigan-based insurance brokerage company.

Kraft Heinz says it has reached a deal with the Pittsburgh Steelers for continued sponsorship.

The company said in a statement, “[W]e at Kraft Heinz are committed to the Pittsburgh community and we’re not going anywhere.”

The deal includes the retention of the Heinz Red Zone.

One of the iconic ketchup bottles will also be featured at the stadium in a location where visitors can get a photo op.

A company spokesperson said the other ketchup bottle and Heinz memorabilia will be shared and repurposed within the community.

Although Heinz will maintain its presence at the stadium, it will no longer be known as Heinz Field. The company decided not to continue its deal to secure the naming rights.

It’s now Acrisure Stadium, named after a Michigan-based insurance brokerage company.

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